‘Its simple – I just give my customers what they need and they keep coming back!’


In February 2012, I delivered a presentation to the University of Lancaster Management School. The session focussed on why putting
the customer at the heart of business strategy is evolving the Retail Industry around the globe. Essentially, it sums up my perception of what is going on in the high street. The audience was made of Lancaster’s MBA students who hail from all over the world.

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