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Ian Golding is a Certified Customer Experience Professional and Customer Experience Specialist. Having spent over twenty years in business improvement, Ian has always worked hard to ensure that the businesses he works for are as customer focused as possible. In 2012, he became an independent consultant, delivering projects in the automotive, financial services, logistics and utilities industries. Ian has continued to work with a plethora of businesses across a number of sectors, including the Pharmaceutical industry. An internationally renowned speaker and blogger on the subject of customer experience, Ian also served on the inaugural board of Directors of the CXPA.

Ian is currently on the UK Board of Ambassadors for the Customer Experience Professionals Association (CXPA). Founded in 2011, The CXPA is a global non-profit organization positioned to guide and enhance the growing field of customer experience management. CXPA brings together like-minded professionals focused on advancing the practice of customer experience management and creating career growth by establishing customer experience management as a recognized and admired professional discipline.


In 2014, Ian officially became a Certified Customer Experience Professional. CCXP designation is for practitioners who want to be recognized for their expertise and skills while defining standards and best practices for the industry. It is the first global professional qualification for Customer Experience. If you want to know more about CCXP, you can do so here.

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In November 2014, Ian co-founded the Customer Experience Academy – a business focussed on enabling Customer Experience Professionals to best prepare for achieving CCXP accreditation. The two day CCXP training programme is available to individuals on public courses, but can also be provided ‘in-house’. You can find out more about the first training programme here.

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Ian is also an annual member of the judging panels at the UK Employee Experience Awards, UK Customer Experience Awards, and the Customer Service Training Awards 

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A certified Lean Six Sigma Master Black Belt, Ian’s involvement in business improvement spans a twelve year period at Brakes Foodservice, Liberata, GE Reinsurance and GE Commercial Finance.

Ian lives in Chester (North West England, UK) with his wife Naomi and three children, Ciara, Caitie and Jack. A keen runner, Ian has completed more than 20 half marathons in the last five years, as well as taking on the Yorkshire Three Peaks Challenge, and the National Three Peaks Challenge. In 2012, Ian attempted to complete the Welsh 3000s – all 15 peaks in North Wales over 3000 feet consecutively. After 7 peaks, and 12 hours of walking, Ian was forced to abandon the attempt due to horrendous weather conditions – he will attempt the challenge again one day.

In 2012, Ian and his family appeared in the BBC1 programme – Turn Back Time:the Family. You can read more about the experience here – https://ijgolding.wordpress.com/turn-back-time-the-family/




3 thoughts on “About

  1. Hi, so refreshing to hear of your experience. I too watched the series and am delighted that you were not disappointed.

    Far too often I am so disappointed by the lack of customer service we receive. We read reviews about new businesses and novel ideas, we then trot along to experience the new business first hand, only to be severely disappointed as all to often it is not the business owner on the front line and again and again the message is somehow not conveyed to staff about taking the owner’s experience and vision to the customer. Hate to say it, but we could learn a lot from the States and the experience they offer to their clientele


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